A blog about SEO, AI and e-commerce

A website SEO audit step by step: the 2026 checklist

The seven areas we check in every audit: from indexing and titles, through phone speed and structured data, to AI readiness and e-mail. With the thresholds that actually matter.

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24.09.2026
Website audit
3 min read We audited our own site: what we found and how we fixed it We ran our own audit on berc.pl. A 96/100 score sounds fine, but underneath were articles without an author, truncated titles, an unfilled DMARC record and a site that took 4-7 seconds to show its main content on a phone. Here is what we changed and what it did. 24.09.2026
Website audit
3 min read How to recognise a good website audit (and not overpay for a weak one) Automated reports from sales e-mails, agency audits costing thousands, and everything in between. What a good audit should contain, how to spot a weak one, and what it costs. 16.04.2026
E-commerce
5 min read Global e-commerce from Poland: what actually scales sales A Polish brand can sell in the US, Germany, and Vietnam from the same store. But only when logistics, content, and payments are fully wired up. 14.04.2026
Technical SEO
8 min read Core Web Vitals in 2026: why INP is rewriting the rules of SEO INP replaced FID back in March 2024, yet most Polish sites are still not ready. We explain how the new metric affects Google rankings and how to improve the score without rewriting the app from scratch. 10.04.2026
Artificial intelligence
6 min read AI in Polish companies in 2026: from hype to real ROI How Polish SMEs are deploying AI in ways that pay back within the first year. Concrete processes, real numbers, and the pitfalls worth avoiding. 07.04.2026
Automation
9 min read AI-powered business automation: a practical guide for Polish SMEs AI automation is no longer the domain of enterprises. We show which processes to start with so that you cut operational costs within a quarter without letting anyone go. 02.04.2026
SEO
7 min read SEO in the age of AI Overviews: writing content that LLMs cite AI Overviews, ChatGPT Search, and Perplexity are rewriting the rules. The content that wins today is written differently than classic SEO articles. 27.03.2026
E-commerce
9 min read How to prepare an e-commerce store for Black Friday: a technical and operational checklist Black Friday is a few hours when a store either earns more than in a normal month or loses customers for a year. Here is the checklist we use with our clients before every major sales event. 12.03.2026
Web Development
10 min read From WordPress to a modern stack: when to migrate and how to do it without risk WordPress powers more than 40 percent of the internet and for many companies it is the right choice. But there are specific signals at which a migration to a modern stack pays back in months. We explain when to make that decision and how to execute it. 28.02.2026
B2B Marketing
9 min read B2B marketing in 2026: why content and LinkedIn are beating classic ad campaigns The B2B market has shifted in two years from performance marketing toward brand and expert content. We explain what changed and how Polish B2B companies should rebuild their marketing mix in 2026. 14.02.2026
Web Development
12 min read How a modern development agency should operate in 2026: a case study of NextGen Technologies Most Polish development agencies still sell process instead of outcomes, WordPress instead of architecture, and PDF reports instead of live dashboards. We show what a modern development agency should look like using the Wrocław-based NextGen Technologies as a reference point.

[09] / Work with us

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Every month of delay means customers buying from your competitors. Book a 30-minute call: we will show you where you lose sales and what to fix first. Black Friday 2026 falls on 27 November.

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A website SEO audit step by step: the 2026 checklist

Do not wait until your competitors do

Do not wait until your
competitors do