Ad budget where it actually pays off.
We start with measurement, because without it optimisation is guesswork. Then we rebuild campaigns and creatives, and every week we show what an order costs in each channel.
Meta / Google / Sales measurement
Result / Case study
A DTC brand from the United States, February to August 2026.
Read the case study →−53.2%
Cost per new customer
×2.1
Return on ad spend (MER)
66% → 11%
Purchases with no source
9.0 / 10
Meta data quality
[01] / Scope
What we do Digital Marketing
Digital Marketing / Index of work
Sales measurement
We put purchase events, consent and server-side data in order, so every sale has a source. That is the first step, not an add-on.
Meta campaigns
Account structure, audiences and product retargeting. We test video and UGC creatives, because they decide the cost per order.
Google campaigns
Search, Shopping and Performance Max with a sensible budget split. Exclusions and product data instead of one campaign for everything.
Creatives and content
Scripts, editing and test variants. Every creative has a job: reach, reminder or closing the sale.
Weekly report
One report with revenue, cost per order and conclusions. No tables nobody reads.
[02] / Process
How we work
01
Audit
We check data from Google, analytics and sales, plus the site's code. We start from facts, not opinions.
02
Plan
Priorities by time to impact. First, whatever is holding sales back.
03
Delivery
Code, content and sales measurement. Every change has an owner and a deadline.
04
Growth
A weekly report, tests and the next iteration. Your lead grows every week.
[04] / FAQ
Questions we hear
Short answers without jargon. If your question is not here, ask it on the call.
Why do you start with measurement?
Because without it you cannot tell what to switch off. In our case study two thirds of purchases had no source attached. After fixing measurement, the cost per new customer fell by more than half.
What budget makes sense to start?
One that gathers data in reasonable time. On small budgets it is better to back one channel and one audience than to spread money across everything.
Do you work with our in-house team?
Yes. We can run campaigns end to end or come in as support: measurement, account structure and creatives, while your team handles the day to day.
What about privacy and consent?
We build measurement around user consent. Data is sent in line with consent mode, without working around what the visitor decided.
[09] / Work with us
Do not wait
until your
competitors do
Every month of delay means customers buying from your competitors. Book a 30-minute call: we will show you where you lose sales and what to fix first. Black Friday 2026 falls on 27 November.
Warsaw / Head office
ul. Stefana Batorego 18/108
02-591 Warsaw, Poland